As an eLearning content provider, you know the value of your eLearning course and you might wonder why others don’t see it. Is it really possible to use digital marketing tips to win over your skeptics? In this article, I share 6 insider secrets to promoting your eLearning content online.
There’s a Swahili proverb that says ‘chema chajiuza, kibaya chajitembeza’. It translates to ‘good things sell, bad things advertise’. Being an eLearning content provider, you probably agree with this. A product as good as yours shouldn’t need to be promoted, right? The truth is, if you want to stand out, you have to make it easy for prospects to find you. You must launch a successful digital marketing campaign that showcases your USPs and explains why you rise above the competition. And you have to do it without using gimmicky sales and exaggerated claims. Here are 6 digital marketing tips to reach potential buyers.
1. Find A Social Networking Expert And Train Them
Everyone will tell you about the importance of social media. What they won’t tell is that bad social media usage alienates clients. A poorly run SM account can diminish your credibility and online reputation. Instead of training your staff for social media, go the other route. Find people who are already good with social media, then train them on your brand and put them in charge. You aren’t looking for a Subject Matter Expert who knows how to tweet. You want a digital native, well versed on social networking etiquette who can learn the language of your brand. The goal is for them to become your biggest brand advocates so that they reflect your messaging in every tweet, post, and comment.
2. Hone Your Website
Social media is transient. It captures the now and is soon replaced by the latest item on the timeline. That’s why you still need a website. When you exhort a prospect to ‘book now’ they’re more likely to ‘bookmark now’. Later, they’ll have a hard time tracing that particular item on their feed. They will, however, find it in seconds on your website … but only if it’s well designed. Invest in it, make sure it’s easy to navigate and fully optimized for web crawlers. Have customer care reps always ready to assist, either on phone, email, or instant messaging. Build a good chatbot and program it to learn continuously from customer questions. It should be fluent in FAQs and, when needed, transition seamlessly to human tech support.
3. Experiment With Paid Ads
Nowadays, you can advertise online for as little as $1. Set up multiple campaigns for just a few dollars each. Here lies the main advantage of online advertising; accurate, instant feedback. Check the analytics to see which ads are working and which ones are not. Tweak your approach accordingly. Since you can see the immediate results of your efforts, you’ll soon see why advertising pays. Or rather, you’ll learn the right way to reach your clients.
4. Ask For Reviews
Fishing for compliments will never feel nice, especially as a brand. However, you do have some customers that are already happy with you. They are probably ready and willing to testify on your behalf. If you feel awkward about asking, couch it in a different way. View it as customer satisfaction research. Ask them a specific question that you’re genuinely curious about. What do they like about your eLearning course? What don’t they like? Is there anything they’d like to see improved or removed regarding your service packages? What are their pain points, and did your organization help to address them? Then, you can ask them if it’s okay to quote their responses. A lot of users will say yes, especially if they’re in management. If you’re still uneasy, work their responses into a chart, graph, or infographic. For example, ‘90% of users find us easy to navigate’. ‘83% of users passed their compliance certification exam’. Those count as testimonials as well. And because they’re data-driven, they might even be better than text-based compliments.
5. Set A Flexible Budget Based On Measurable Goals
This is one of the most practical digital marketing tips. You need to create a realistic budget that centers on marketing goals. Preferably, ones you can measure with numerical milestones. For example, the strategy must improve your conversions rates by 5% the first month. Always leave a little wiggle room for unexpected expenses that may crop up, such as additional articles you need to create for your site or PPC ad overages.
6. Publish Content With No Strings Attached
A key component of successful digital marketing is online content. This may be in the form of videos, gated eBooks, blog posts, articles, and a broad range of other resources that support a 360 inbound marketing approach that will help you generate new leads. However, all the above should come with no strings attached. You’re offering value to the reader in hopes that they’ll convert into a client. But there are no guarantees. That said, you should always include a call to action to prompt them to sign up or book a free consultation. An opt-in form is always wise since you can steadily build your mailing list. Just make certain that your content isn’t too pushy or makes prospects feel pressured into a sale.
Many brands have difficulty promoting themselves and ‘bragging’ about their unique selling points. But in this saturated field, your customers need a road map or Google guide to find you. Follow these 6 digital marketing tips to advertise the right way. Hire a super-user and onboard them to your brand. This works so much better than the other way around. Work on your website. It matters. A lot. Do some A/B testing with click-through ads to find a winning formula. If you’re too shy to ask for reviews, offer customer surveys and craft their answers into data-based charts and graphs.
Is it really possible to find new customers using online marketing methods? Can clickbait get your visitors to actually buy something and boost your conversion rates? Download the free eBook The Ultimate Guide To A Winning Content Marketing Strategy to discover what inbound marketing is, how to qualify leads and boost your conversion rates, how content marketing can help you generate B2B leads, and how to determine KPIs and measure marketing success.