Social media is such a powerful way of connecting with people because it’s so direct. You can literally send your message directly to the people you want to connect and share it with, and there’s no other form of marketing that gets close to this level of interaction and engagement.
However, your audience is only going to interact and engage if the content is the quality they expect in this modern-day. Otherwise, you’ll have wasted your connection opportunity.
Today, we’re going to explore seven of the most important tips you’ll need to remember when it comes to writing social media content, helping you send the most effective message, and to keep your audience members coming back to your page.
1. Find Your Best Shareable Content
One of the best ways to create content for your social media pages is sharing what you’re already producing and what’s hitting it off well with your current readers. For example, if you’ve got a blog post on your website that’s pretty popular, why not share it with your followers who may have missed it.
Adam James, a Content writer at Uktopwriters comments: “It can be such a great idea to go through all your mediums to see what content you’ve created in the past and what you can use. In some cases, you may be able to edit and re-purpose older content to bring it up to date”.
2. Communicate with Your Readers
The biggest benefit of promoting your business on social media is the fact that readers and followers can comment and share on what you’re producing; you can start a conversation. When someone comments on your posts, ask a question or responds, make sure you’re taking the effort to talk back.
This will help to create a community surrounding your social media pages and will make your followers feel far more included in your content; making them much more likely to return.
3. Use Platform Features
Each social media platform you’re using has different features and functions, and it’s so important to learn about what these are and then think about how you can use them to your advantage. For example, many of the platforms now give you the option to start a poll.
“This can be a great way to get people to interact with your pages, especially since people love to make their voices heard and feel as though they’re a part of something bigger than themselves”, – explains Joe Martinez, a Social Media Manager at Eliteassignmenthelp.
4. Define Your Audience
It’s going to be impossible to create successful content for your social media pages unless you’re able to know who they are and what they expect from you. For example, you would communicate with a 50-year old male far differently than you would a 16-year-old female.
Use your social media platform analytics to define your audience and then make content-making decisions based on this information, including language, format, and tone of voice.
5. Create for Each Channel
Each social media platform is different and requires a different touch. If you’re posting on Facebook and then sharing the same post on Pinterest, Twitter, and Instagram, you won’t be using the platform to their full effect.
Twitter is all about short and digestible text. Instagram is heavy of visuals. Facebook is balanced between the two. Learn which platforms you’re using and how to approach them to streamline and create curated content for each channel.
6. Write Reader-Friendly and Accurate Content
Imagine you were reading a social media post and it was difficult to read and full of mistakes. Would you stick around, follow the page and keep coming back, or just never return? Exactly. Here are some tools you can use to perfect your social media content.
State of Writing – use this online tool to generate headlines and headers for your social media content.
UK Writings– use these online editing services to ensure your content is written and finished to a professional standard.
Academ advisor – this is a service you can use for updating your grammar knowledge and then using as a checklist to ensure it’s correct.
Boomessays – these are both online tools to help you professionally format your social media content.
My Writing Way – this online guide is full of information to help you proofread your content accurately.
Big Assignments – this is an online service to help you generate and create keywords to use in your social media content.
7 . Be Organised
The main aspect you need to think about when it comes to social media content is consistency. Not only does this refer to the content itself, but also to how regularly you’re posting and when. By planning ahead and making sure you know what you’re doing is a great way to stay on top of everything and to remain consistent with what you’re doing.
When it comes to running successful social media pages with great content, there are lots of things you need to be thinking about. However, by following these points above, you can make sure you stay on top of things while maximizing your chances for success with your audience.
Author Bio: Freddie Tubbs